Google’s Official URL Shortener

Google has today announced the launch of companies official URL Shortener The URL shortener will be used to redirect users to official web pages of Google. will be used and managed by Google for its official use and won’t be available for general web users.

This doesn’t mean that the existing URL shortening service will be ended. The service will continue as URL shortener for general web users.

The main intention behind launch of is to assure web users that they can trust shortcut and will always be redirected to any of the Google products.