Social networking is the hot new thing, and with sites such as FaceBook and Orkut making their way into the mobile sector, nobody wants to be left out. The Italians, with buongiorno – an independent mobile media and technology company that specializes in mobile phone entertainment and personalization – is all set to bring Mobile Social Networking service (called ‘Bing’) in several countries, including Australia, New Zealand, India, and Indonesia. This is after successful trials in South Africa and Austria, where 380,000 users were sending over 5m messages/week, and registering over 850,000 downloads – impressive numbers!
The Java app apparently combines the best of SMS and IM together, providing an open platform for Mobile chat. Because it’s Java it will run on pretty much most handsets, on most networks in the world – quite an advantage when you consider the limitations other services have.The target user group is 16-18 yr olds, however users up to the age of 28 are being targeted (I would imagine less accurately).